New generations of customers and technology dictate market rules. Business models that have been used for decades can no longer provide businesses with continuous growth and development. Faced with the market situation, most businesses and organizations are looking for new business models that will provide new revenue and cost reductions. Creating new business models requires transforming companies in line with market challenges. Digital business transformation brings with it a new way of thinking and approaching problems. The key to a successful digital transformation is:


For successful business transformation it is necessary to define (often and completely change) the direction in which the company should go, which is the responsibility of top management of the company. Strategy is the imaginary path of the enterprise, while the vision is a lantern that illuminates and shows direction to the company. The new strategy should show a new way of using resources, its optimization and new sources of revenue.


The goal of transformation of the company is to make technological progress that will enable a better user experience. Customer awareness is changing as technology evolves. Technology changes customers’ habits almost daily. The modern customer wants his wishes to be satisfied in a new and unique way. Although the ultimate goal of a business is profit, it must by no means forget how it reaches it – through satisfied and loyal customers.


Businesses need to be aware that today’s (and future) customers are growing up with internet technologies that enable them to access information quickly and easily. This brings with it a change in the way a business advertises, analyzes and collects data, and communicates with customers.

Modern CRM System

There are almost no businesses that do not have some form of CRM. Properly analyzing and using customer data is one of the key factors for a successful business! In order to transform a business successfully it is necessary to have a modern and well organized CRM (Customer Relationship Management) software. Each customer is specific to their wishes and needs, and so should be viewed. Modern CRM software enables these desires and needs to be properly analyzed and used to create an adequate offer to the customer.

In response to this , Microsoft launched Dynamics 365 Business Central. It is a unique solution that operates in the Cloud and seamlessly connects your people and business processes to make data sharing and report creation easier. Microsoft Dynamics 365 Business Central includes a set of core functions: financial management, sales and service management, project management, supply chain management, operations management, reports and analytics. Integration between modules means that all your employees can access all the information they need at any given time.

At ITAF, we understand the importance of a long-term perspective and our experts can help you put in place a clear digitalization strategy, with company-aligned goals and achievable roadmaps for your solution, your organization, and your business approach.

Do you have questions about Microsoft Dynamics Business Central or our ERP implementation services?
Contact ITAF for a free quote

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